Rockland Inc. Bulldog - Case study

Rockland Inc.  Bulldog.jpg
Rockland Inc.  Bulldog.jpg
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Rockland Inc. Bulldog - Case study

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A large engineering based company have issues with the pricing of an existing and a new product which are on the way to the market. This case deals with issues related to price elasticity, attribute/benefits based pricing, value pricing and how to estimate the potential profit consequences of different product and pricing strategies.

Rockland Inc. (A) is a case about a technical product pricing strategy challenge built on basis of a real life situation for a large multinational company. The company and product names have been disguised for confidentiality reasons.

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